WAM Consumer database

The WAM database has been compiled and collected via various means, some of them being a Tracing Campaign and data sharing agreements with other organizations. All contact information is updated on an ongoing basis using the services of independent data sources.

The Database has currently over 20 million accurate and up-to-date end user entries, with over 9 million having lifestyle profile codes.

Selectors – Age, gender, area, LSM where applicable

Fields available -

Initials
Surname
ID Number

Postal And Or Street Address

LSM where applicable

Minimum 1 contact number maximum 3

The database owner removes all persons who do not wish to be marketed to and frequently de-dupes the database against the DMA’s Do Not Call database. Thus, the base is managed on an “Opt-Out” basis, thereby protecting every individual’s right to privacy, and conforming to South African direct marketing laws

The base is currently being audited by the DMA - in line with the Protection of Personal Information Bill (PPI).

Pricing

Minimum order quantity 10 000 records

Data rental

Data is rented on a once-off usage basis only and cannot be re-used in any way. Follow-up campaigns must be quoted on.

Name, Surname and 1 contact field

10 000 – 50 000 records

R1.20 per record

50 000 – 100 000 records

R1.00 per record

100 000 + records

65c per record

additional contact fields – 30c each

Data purchase

Unlimited usage of the data for a period of 1 year.

Complete records only R2.00 per record

Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a quote on your specific requirements.